HotJar Analysis
We Analyze HotJar Data For Busy Teams
If you don't have time or don't know how to analyze and use all of the HotJar data... we can help.
How We Analyze HotJar Data
The greatest insights come from finding the same issue across heatmaps, visitor recordings, funnel analytics, etc.
How We Analyze Mouse Recordings
You need to know what you're looking for to get the most insight from mouse recordings. We start by getting answers for the questions you have or by finding problem areas of your site with analytics and then look through the specific recordings around that area.
We always want to come to data with a goal and/or question like:
- How do people interact with your landing pages? Category pages?
- What are people getting stuck on or don't notice?
- Are they clicking the back button? (This could indicate confusion)
- How do users interact on mobile, tablet, and desktop? How do they differ?
Want To Get Started?
If you don't have time or don't know how to analyze and use all of the HotJar data... we can help.
How We Analyze Heatmaps
Setting up heatmaps on your most important pages (in terms of revenue and traffic) and of any underperforming pages you feel might have usability issues.
We're not looking for the obvious clicks on buttons but for clicks on other elements of the page that aren't buttons.
With these 8 heatmap tests
we also combine heatmaps data with other behavioural data from HotJar to get a clearer picture of what's happening.
How We Collect Quality User Feedback
Do you know where to poll on your site? Or what the right questions to ask are?
We know what is happening on your site through recordings and heatmaps but we don't know why. Polls and surveys allow us to hear why we see users doing what they're doing.
We can help setup the right place to poll users and the right questions to ask.
This is how we analyze open-ended questions.
"I wasn't really sure what to expect..."
"They proved all my apprehensions totally wrong getting win, after win, after win. An original thinker coming up with test ideas that would never enter my mind. I highly recommend working with him."
David Rawlings
Funnelista.com
"I was uncertain of the ROI..."
"We now understand where we sit in the market. They exposed what is important to the customer (not to us), showed us how poorly our website was performing, and unearthed key points of persuasion for customers."
Kevin Mailey
MammothEquipment.ca
"We have experienced amazing results with conversions and SEO."
"They were quick to learn the business. And earned my trust and respect by delivering results quickly. An increase in gross profit and a decrease in cost per lead."
Kimberly MacAulay
FreshTracksCanada.com
How It Works
1. Goals & Planning
Discuss your website goals, how we can help, and create a plan for using HotJar to achieve your goals.
2. HotJar Setup & Analysis
Setting up the tools we'll need and analyzing the data.
3. Documented Insights
Documented and actionable insights for your team to use.
Contact us for HotJar Analysis:
If you don't have time or don't know how to analyze and use all of the HotJar data... we can help.
